Ericho Communications U.S. Associate
Marjie Hadad Communications is proud to be associated with the ‘Yoda’ of PR, Eric Yaverbaum, founder and president of Ericho Communications, the boutique firm in NY with the golden touch.
Eric is a recognized national expert in media relations, crisis communications and communications training specialties. He has amassed extensive experience
in counseling a wide range of clients in corporate, consumer, direct marketing, retail, technology and professional services markets, all while helping to build brands in the United States such as IKEA, Domino’s Pizza, TCBY, Progressive Insurance, Subway Sandwiches, Tae Bo, Trillium Health Products, Bell Atlantic, American Express and Sony, among many others.
Eric is the author of PR for Dummies (first edition-2001 and second edition-2005). He is also the co-author of the best-selling book I’ll Get Back to You (McGraw Hill-1998) and the author of Leadership Secrets of the Worlds’ Most Successful CEOs (Dearborn-2004). Everything Leadership (Adams) came out in May 2008.
His latest book, co-authored with his teenage daughter, came out in January of 2010 and is entitled Life¹s Little College Admissions Insights (Morgan James).
Eric is a frequent talk show guest on national and regional television and radio programs including Fox and Friends, CBS This Morning, The Today Show, CNN, and Larry King Live.